Digging In with John Deere’s Aaron Wetzel
Meet Aaron...
Aaron Wetzel is John Deere's VP of Production and Precision Ag Production Systems, In this episode, Wetzel discusses John Deere’s journey from machine manufacturer to delivering cutting-edge technology solutions to create new value for their customers.
Podcasts
Sustainable Agriculture
Digging In with John Deere’s Aaron Wetzel
Meet Aaron...
Aaron Wetzel is John Deere's VP of Production and Precision Ag Production Systems, In this episode, Wetzel discusses John Deere’s journey from machine manufacturer to delivering cutting-edge technology solutions to create new value for their customers.
A key theme throughout Aaron and Lucy’s discussion is John Deere’s enduring success.
This is largely attributed to its commitment to customers, focus on quality and innovation, and doing things the right way by creating value for the customer, addressing labor challenges, and promoting sustainability through technology.
In this way, Wetzel details how John Deere has transformed itself from a machinery manufacturer to a customer-centric technology company. With proprietary technologies like See & Spray for precise weed control and advancements in automation across agriculture, turf, and construction, John Deere leverages machine learning across its strong dealer network.
Looking forward, John Deere aims to remain customer-focused and utilize AI to improve operations and help feed a growing population.
Click here to access the transcript of this episode.
Stay tuned for our next episode!
Are you a farmer or food & ag expert? Or do you know someone in the industry who would consider an interview on "Digging In"? Reach out to us at connect@dirt-to-dinner.com!

Why are biofuels important?
Biofuels have an important role in the U.S., providing farmers with additional income, creating a lower CO2 footprint than petroleum, and ensuring our food supply is safe and secure. We're examining the complex biofuels story with a new series of articles on the subject. Let’s start with the basics...