A key theme throughout Aaron and Lucy’s discussion is John Deere’s enduring success.

This is largely attributed to its commitment to customers, focus on quality and innovation, and doing things the right way by creating value for the customer, addressing labor challenges, and promoting sustainability through technology.

In this way, Wetzel details how John Deere has transformed itself from a machinery manufacturer to a customer-centric technology company. With proprietary technologies like See & Spray for precise weed control and advancements in automation across agriculture, turf, and construction, John Deere leverages machine learning across its strong dealer network.

Looking forward, John Deere aims to remain customer-focused and utilize AI to improve operations and help feed a growing population.

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