As someone starting their “mom” journey in the early 2010s, I recall several resources in my arsenal at all times: my son’s pediatrician, Dr. Karp’s book, “The Happiest Toddler on the Block”, and – of course – Google. Those ad hoc searches led me down some pretty interesting paths, many of which ended at “mommy blogs” at that time.

Often buffeted with lovely recipes that skillfully hide veggies into rich, decadent desserts and colorful snacks, these sites provided many answers to my health-related questions. However, these answers were often overly complicated, counterintuitive, and sometimes just downright wrong.

For instance, having my kid eat sugar-laden yogurt won’t make him like fruits more—it’ll make him scream like a banshee until I give him some sickly sweet treat. That overly optimistic brownie batter mixed with “secret” avocados and bananas will end up flung across the room—guaranteed.

The Evolution of Health (Mis)information

Today, we’re looking to different sources for information in seconds. Yes, we still have those mom blogs to refer to, as well as Reddit and other sites providing anecdotal advice, but most of us are now led to newer channels in our pursuit for knowledge – social media.

Whether through friends, family, or our own enjoyment, social media – TikTok, in particular – is rapidly becoming the leading source for news, trends…and seemingly everything else. In fact, 2025 is the first recorded year of Americans accessing news via social media and video networks more than TV news and news websites/apps (see above chart).

And for TikTok alone, one in five adults gets their news here – a staggering clip from just 3% back in 2020. But where TikTok really excels in terms of views and viral spread is in the personal health space.

From “soupifying” your meals to embracing a meat-only diet, the platform is shaping how millions of us think about food and health as it relates to our bodies and our families’ overall well-being.

So, which trends make sense, and which ones should we scroll past? And how can we tell the difference? Here’s a breakdown of some recent TikTok health trends, what some related studies have shown, and what experts recommend.

We also included some tips to increase our odds of listening to those who actually know our food system and how to better navigate through the muck.

Water-Based Cooking

Here’s a “throwback” trend that’s been around since man’s introduction to fire: cooking everything with water—specifically boiling, steaming, and poaching. Influencers are calling it a “hack” for retaining nutrients, ageing backward, and clarifying skin. Others are just calling it “soup”.

While the idea isn’t anything new, it’s not wrong. Water-based methods like steaming can help preserve delicate nutrients like vitamin C and B vitamins. A study in the Journal of Food Science found that steaming retained more antioxidants than microwaving or boiling.

Furthermore, a study in Cell Reports Medicine stated that boiling and steaming improved lipid profiles and reduced advanced glycation end products, a biomarker for accelerated aging and chronic diseases.

The Carnivore Diet

Though this diet may sound revolutionary, it’s just another iteration of the ever-evolving low-carb trend…just with a lot of meat. This extreme, anti-vegan eating plan, popularized by some influencers and even public figures, includes consuming only animal products, with some also eating fish, eggs, select full-fat dairy products, and organ meats.

Advocates claim it reduces inflammation, improves mental clarity, and helps manage glucose levels, and promotes weight loss. However, the reported benefits of this diet are more anecdotal than clinical. In fact, multiple studies cite the dangers of this diet, including increased risk of heart disease and certain cancers, as well as digestive and kidney problems.

While an elimination diet of sorts may offer short-term symptom relief for autoimmune or gut conditions, most experts warn that the carnivore diet is unsustainable, as it lacks fiber, vitamin C, plant antioxidants, and other key elements for long-term health.

The Balkan Breakfast

This Mediterranean-style meal trend features fresh items like cucumbers, tomatoes, feta cheese, sourdough, eggs, and pickled veggies, all displayed charcuterie-style to start your day.

This trend is rooted in Balkan and Eastern European tradition, and TikTok health influencers praise it for being fresh, hearty, and colorful.

Though putting together such a spread takes some time, there’s good reason to go ahead with this trend. Nutrition experts love it: it’s high in fiber, healthy fats, and protein, and supports gut health. The Mediterranean Diet is one of the most researched and respected eating patterns for heart and metabolic health, and the Balkan breakfast fits right in.

Now to get the kids to love feta and pickled cauliflower…that’s a different article for another time.

Embracing Old Timey Food Habits

Yet another throwback trend, popular influencers are embracing old-school food like beef tallow and raw dairy products, and forsaking seed oils. Many believe living like we’re in pre-industrial times (sans TikTok, smartphones, and halo lamps, of course) restores gut health, promotes longevity, and reduces chronic disease.

But here’s the thing: we stopped using beef tallow and unpasteurized milk for good reason. Despite public figures and other advocates touting its benefits, consuming these products pose serious adverse health issues.

For instance, high consumption of saturated fats like beef tallow – which we cover in-depth here – are associated with increased rates of ischemic heart disease and all-cause mortality, even when accounting for lifestyle differences. Using seed oils, though under intense scrutiny among this influencer crowd, and other polyunsaturated fats offer better health outcomes when used in moderation.

Still want to stick with raw milk? Let’s not forget why pasteurization existed in the first place: to kill potentially deadly pathogens, such as listeria, E. coli, salmonella, and the highly-pathogenic avian flu. Hundreds of reported outbreaks have been attributed to raw dairy, so consider this the next time you visit your farmer’s market.

“Nature’s Ozempic”

TikTokers are hunting for the “all natural” alternatives to GLP-1 weight loss meds like Ozempic—turning to home remedies like apple cider vinegar, berberine, and olive oil.

Yes, ACV can slightly lower post-meal blood sugar, and berberine – a compound found in select plants, like goldenseal and barberry –  shows promise in blood sugar regulation, but neither of these compounds mimic GLP-1 drugs. And while olive oil is indeed a healthy fat, drinking shots of it won’t cause weight loss unless they’re part of a larger lifestyle change.

And it makes sense why these alternatives don’t work the same as Ozempic: the active compound in these drugs is derived from lizard venom, after all…not something you often find at your local health store. Though these may support metabolic health, they’re no magical concoction.

High-Protein Everything

The TikTok health community is obsessed with protein-rich foods, with many creators demonstrating how to “protein-ify” meals to stay fuller longer, reduce carb intake, and support workouts.

Some creators specialize in finding ways to enrich their child’s diet with added protein, such as mixing protein powder into smoothies, adding egg whites into their favorite mac & cheese recipe, and making “chicken chips” for a snack.

Experts generally agree that most people, especially women and older adults, don’t get enough protein, which is critical for muscle development, metabolism, and satiety. Aim for at least 1g protein per 1kg of body weight.

Children’s protein needs are easier to achieve and most likely already established in their diet. In fact, consuming too much protein can hurt their kidneys, liver, and digestive system. It can also lead to weight gain, since any unused protein converts to fat.

And no matter the age, be aware of overly processed protein snacks and products filled with too much sugar or low-quality ingredients.

Sifting Through The Junk

There’s no doubting that TikTok is shaping how people eat and think about wellness, whether for better or worse.

Some of the most viral trends are rooted in solid research. So how do we separate the sizzle from the substance?

Here are a few tips and a helpful checklist for when you’re in doubt:

Follow credible creators

Look for medical credentials, like RD, RDN, MD, PhD; seek out those who cite studies in medical journals and verified professionals.

Here are some credible experts we like who mythbust common health and nutrition misconceptions with research-backed studies:

• Steph Grasso, Registered Dietitian (@stephgrassodietitian)
• Food Science Babe, Chemical Engineer (@foodsciencebabe)
• Kylie Sakaida, Registered Dietitian (@nutritionbykylie)
• Dr. Terry Simpson, MD, Surgeon & Culinary Medicine (@drterrysimpson)

Conduct a quick internet search

Search key facts or claims outside TikTok, which often directs you to echo chambers of like-minded thinking. If no reputable news outlet or scientific journal has reported it, it’s likely false or exaggerated.

Check the comments

Smart users often fact-check creators in the comments. Look for debates, citations, or corrections.

Reverse image or video search

For shocking clips, use Google Images or InVID to trace the source.

Look for sensationalism

If it sounds too dramatic, too perfect, or too scary to be true, it probably is. Emotional manipulation is a red flag. Credible creators avoid extreme statements and miracle claims.

Cross-check with fact-checking sites

Use Snopes, AP Fact Check, or Media Bias/Fact Check to confirm viral claims.

Consider the company’s intentions

For most social media platforms, sensationalism leads to views, and views lead to increased profits for the parent company. And check on the company’s location, too. Though TikTok operates on U.S. servers, its Chinese parent company, ByteDance, raises serious concerns regarding data security practices and government intent for collecting data from its 2 billion users.