Jack A. Bobo
Jack Bobo is the CEO of Futurity, a food foresight company that helps brands get ahead of trends so they don’t get run over by them. Futurity leverages insights in food technology, consumer attitudes and consumer trends to deliver meaningful results for their clients.
It's easy to see when the choices others make are bad for them. However, our brains try to protect us from disappointing or conflicting info, resulting in overconfidence with our own abilities and beliefs than we should have.READ MORE >>