OUR MISSION

Connecting you with our food system and its value in our daily lives — from dirt to dinner.

Jack A. Bobo

Jack A. Bobo

Jack Bobo is the CEO of Futurity, a food foresight company that helps brands get ahead of trends so they don’t get run over by them. Futurity leverages insights in food technology, consumer attitudes and consumer trends to deliver meaningful results for their clients.

How Smart People Change Their Minds

How Smart People Change Their Minds

It's easy to see when the choices others make are bad for them. However, our brains try to protect us from disappointing or conflicting info, resulting in overconfidence with our own abilities and beliefs than we should have.

Health

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Why are we buying so much toilet paper?!

Why are we buying so much toilet paper?!

We've all witnessed panic-buying in the grocery aisles and maybe did some ourselves. The empty shelves reveal how we try to find control as coronavirus fears grow more rampant. But how do we control our fears and our carts?

Food Security, Health

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